27 years after founding Brisbane-based label, Easton Pearson, owners Pamela Easton and Lydia Pearson have announced its demise.
The designers cited personal reasons for their decision. “While we’ve loved every minute designing six collections a year, travelling twice yearly to the shows in Paris, appearances in prestigious stores in Japan, England and then the United States, and spending many months at a time in India working with crafts people, artisans and ateliers, we have also missed out on so many important events in the lives of our loved ones and friends,” they said in a statement released this morning. “This is a time to re-evaluate and put some balance back into our lives.”
Easton told The Australian earlier today that the fast pace of the modern fashion industry is partly to blame. Where once the label released just two collections a year, that number is now up to six. “It is a real churn,” Easton told the paper. “And we are not about fast fashion. Easton Pearson is about slow fashion, about quality and authenticity … The things that we love about the brand are the things that are getting buried as the brand grows.”
Easton Pearson is known for its artisanal approach to design, garments exhibiting a fascination with textiles and intricate, joyful embroidery and embellishments. At its peak, the label was stocked in 140 stores across 24 countries.
Easton and Pearson’s statement said the closure has been carefully planned and that they’ve already been exploring new design opportunities. Easton Pearson collaborations such as Designer Rugs and Bird in Hand will continue.
The duo will introduce its final collection at its Fortitude Valley store tomorrow night as part of Marie-Claire Up Late, a late night shopping festival.