Woman of many talents, Kym Ellery, is conquering the fashion world one element at a time. Ellery’s rise has been well documented since she made her first official foray into fashion when studying in her hometown of Perth, before jumping off to London to hone her skills at the hallowed creative grounds of Central Saint Martins. Ellery can also be credited for helping to shape the Australian fashion identity via the pages of Russh magazine, which also helped to catapult her own eponymous label into the international scene.
Ellery the woman and the label have only gone from strength to strength. From her glossy tome The Ellery Gazette, to her recent collaboration with sunglass guru Graz, each move and every new collection has been met with success and critical acclaim. So it only makes sense that now, Ellery takes the next step of opening a bricks and mortar store, joining the ranks of great Australian labels that reside in the Mecca that is Glenmore Road, Paddington (also home to Scanlan & Theodore, the very label that Ellery worked the shop floor upon moving to Sydney as a 20-year-old).
Her new store, dubbed Elleryland, is tailor-made to highlight the quintessence of Ellery's designs. Fitted out for the thoroughly modern type of bohemian sophisticate that Ellery designs for, the space opens with the AW12 collection entitled Grandcremasterflash, which takes inspiration from Matthew Barney's series of short films, the Cremaster Cycle.