The House of Dior has opened a Dior Perfume and Beauty Boutique in Australia at Westfield Bondi Junction, the first bricks-and-mortar venture here entirely devoted to fragrances, make-up and skincare. The Perfume and Beauty Boutique signals the opening of several of its kind in Sydney in the coming months for the brand, which launched its Sydney flagship store early last year on Castlereagh Street.
The launch of the store also marks another era of expansion for the French label, who made their first debut on Australian soil in 1947, when four Dior designed garments were reproduced by David Jones as part of their "Paris fashion for all" line. The 75sqm boutique space has been designed to offer customers a refined experience that reflects the continuity of Dior's heritage. In addition, the boutique is offering two limited edition products: Dior's Backstage Studio Lashes as well as The Backstage Box which includes two Diorshow Mono Eyeshadows and a Dior Addict Lip Gloss. These products are being offered exclusively to adhere to a Sydney aesthetic, and are both reminiscent of the looks seen on Dior's Autumn Winter runways.
Dior Perfume and Beauty Boutique
Level 4, Westfield Bondi Junction
500 Oxford Street, Bondi Junction