Independent Melbourne company AÃRK Collective launch a striking watch collection this week, which pairs simplicity with originality to create some minimalist watches born out of a shared vision and purpose.
With a combined appreciation for geometry, graphic elements and minimalist design, the innovative minds behind AÃRK have produced a range of unisex timepieces that come in three sophisticated models. There is the ‘Classic’, a careful blend of aesthetic value and functionality in six unique colours; the ‘Timeless’, a design that honours luxury while maintaining a sense of refinement and restraint; and finally, the ‘Iconic’, a durable piece inspired by industrial and avionic instruments.
The idea is to start and end with quality raw material. Each watch is crafted from resilient elements including PVD ion-plated 316L surgical steel, Italian calfskin leather and precision Japanese Quartz movements. And yet AÃRK emphasise that they are first and foremost a design company – the product came later.