Chronicles of Never founder and designer Gareth Moody has paired up with musician Daniel Johns on a limited-edition unisex eyewear collection. For Moody, the partnership was a symbiotic one.
“Daniel is the iconic hero for me and the brand,” says Moody. “He looks the part and fits the product well, and his whimsical way and free spirit align perfectly with the brand.”
The collection is sleek and futuristic. It’s a perfect showcase of Moody and Johns’ collaborative styles; neither more prominent than the other.
“Daniel is very opinionated; he likes what he likes,” Moody says. “He wont wear anything he hasn’t given his own input to.”
Developed with I Lab, each limited-edition piece was crafted in Japan from Japanese acetate. Every pair is individually numbered.
The collaboration covered the design process through to the campaign video. Johns created the soundscape for the film and also appears in it.
“I gave Daniel a lot of freedom with the music and he gave me a lot of freedom with the product. We’re proud of the outcome.”
The collection will be on display at One Point Seven Four luxury eyewear boutique or available for online purchase.