In an exhibition that will tour its stores nationally, Bassike has worked with 10 different artists to recreate its signature logo, the dot.
The artists include Beau Grealy (photographer), Lisa Havilah (Carriageworks), Kelvin Ho (architect), Mark Vassallo (fashion stylist), Conor O’Brien (artist and art director), Jayne Min (influencer), Mimi Jung (architect), Jonathan Zawada (artist), Henry Wilson (industrial designer) and Carol Crawford (sculptor).
Bassike directors Deborah Sams and Mary Lou Ryan chose the artists for their personal connections to the brand. “We have worked with authentically talented people over the years, and we’re still extremely close with all of our creative collaborators,” Ryan says. “The final 10 were those closest to us and to the Bassike brand, and it has resulted in the most considered, beautiful artworks,”
Sculptor Carol Crawford has been involved with Bassike since the brand began in 2006, “My family were manufacturers of knitted fabrics in Sydney (Standard Knitting Mills), and Bassike initially sourced some of their fabrics from us,” she says. “Bassike, with their made-locally, high-quality ethos has always really appealed to me and we both share a similar aesthetic philosophy – simplicity of form and functionality,” she says.
Crawford’s sculptural interpretation of the dot is carved from Italian bardiglio alabaster, a slightly softer stone than marble. The sculpture took about four months to complete; Crawford used hand files and muscle power to create and shape its fluid form. “The Bassike dot is simple – and I wanted the sculpture to relate to the simple beauty that Bassike embodies – the dot is positioned somewhat centrally, but it also had to have some sort of ‘interest’ or ‘complication’ factor,” Crawford says. “I decided that the dot should go through the stone at an angle, and this creates tension and fascination. When the sun rests on the sculpture, the dot is illuminated.”
After 10 years, Sams and Ryan continue to manufacture some of their original, in-demand designs. “Deb and I have held really firm to our vision for Bassike, and haven’t ever deviated from the DNA we established in 2006,” says Ryan. “The business has changed shape, and grown a lot, but Deb and I always come back to our core values with each step we take, which has kept us on a very focused path.”