There are more than 200 “Casa Loewe” boutiques across the globe and now, with the opening of one in the CBD Westfield, Sydney has its first.
The label – which has been described as the “Hermès of Spain” – now occupies 130 square metres of space in the Pitt Street shopping centre. As you enter, you’ll pass under an emerald green canopy of translucent green stone. It’s a reference to the Madrid flagship, which was designed by famed architect Javier Carvajal in 1959.
It’s the second Loewe store in Australia (the first was at Melbourne’s Chadstone Shopping Centre) and features braided timber walls, a pietra grigio marble façade, and polished Campaspero limestone floors, all combining to make it look like a stately Spanish home. Custom-designed rugs, by family owned company Nanimarquina, finish off the space.
Inside is a tight selection of fine leather goods, which mingle with utilitarian denim, bright accessories (including fun elephant key rings) and, for the first time in Australia, its women’s ready-to-wear collection.
The label was founded in 1846 in Madrid as a collective workshop by a group of leather craftsmen (its now owned by global luxury conglomerate LVMH group). Like most fashion houses buoyed by history – Gucci and Versace also come to mind – it was forced to think conceptually to survive. That included bringing in (the now 35-year-old) northern Irish designer Jonathan Anderson in 2013 to inject craftsmanship back into the label. He’s been successful, and it’s since undergone a renaissance that feels rooted in craft and tradition, but at the same time effortlessly modern.
Shop 30250, Level 3, Westfield Sydney
Pitt Street, Sydney
(02) 8236 9200
Mon to Wed 9.30am–7pm
Fri & Sat 9.30am–7pm