Pet Shop Girls has been Australia’s main link to elusive Japanese fashion from its Curtain House home in Melbourne since early 2012, bypassing difficult Japanese-language websites and exorbitant shipping prices.
Drawn in by the creativity and innovation of Japanese designers, Pet Shop Girls, run by Chiara Ippoliti and Sheena Sexton, began as an exclusively Japanese boutique hosting brands such as Frapbois, Zucca, Merci Beaucoup and NeNet. Recently, however, the boutique has expanded and has begun to embrace and support the work of local Australian designers. Sexton explains, “Our shop is pretty fluid, we live and breath PSG. So if something feels like the right path for us to take then we will.”
Pet Shop Girls currently stocks some of the most promising and diverse Australian labels around, including Dress Up, POC, Pageant, Emma Mulholland and POMS. The duo has even worked with some of the labels to produce its own mini-collections. Last winter it worked with POMS to create a collection of ‘90s-style beaded bracelets and necklaces.
Operating its highly successful online store, as well as its smart utilisation of social media, has allowed Pet Shop Girls to build a strong customer base in Sydney. This pop-up shop, however, gives it a chance to communicate with its Sydney customers directly and give them the full Pet Shop Girls experience Melbournites are treated to in store. “Our mates at P.A.M. suggested the pop-up store and we thought it would be fun and a nice way to say ‘hi’ to our customers and give them a chance to see things in real life and meet up,” explains Sexton.
The Pet Shop Girls x PAM pop-up store will run from April 10–12 at the Sydney P.A.M. store.