From August, the multi-brand luxury store, Parlour X, will take up residence in the heritage-listed St John’s Church after a transformation of the site.
Built in 1845, St John’s Church is one of Paddington’s oldest buildings. The timeless structure will become the centrepiece of the new-look lifestyle precinct, signalling a refresh of the Oxford Street shopping strip.
The St John’s Paddington project will feature eight exclusive residences and a cafe space. Parlour X will be the anchor retail offering for the site.
Founded by Sydneysider Eva Galambos in 2001, Parlour X has become one of the leading luxury retailers in Australia, cementing its status by winning the 2015 Prix De Marie Claire Award for Best Australian Boutique.
“The pinnacle of industry awards, winning Best Australian Boutique is an incredible honour for us. We are extremely proud,” says Galambos.
Galambos is passionate about providing her clients with a selection of ready-to-wear and designer collections from high-end designer labels such as Chloè and Balmain, and exclusive, seasonal creations by hand-picked Australian designers Ellery, Maticevski, Romance was Born and Christopher Esber.
The new store will have a much larger location than Parlour X’s existing space, and the new site will house the corporate headquarters for Parlour X, incorporating a photography studio and offices for the bourgeoning online business that services a loyal national and international clientele.
“The opportunity to expand and consolidate Parlour X was one of the driving forces behind moving to St John’s. The new space will properly reflect the luxury collections we stock and allow the business to continue to grow, learn and evolve in a changing industry,” says Galambos.
The architectural fit-out by Tobias Partners will preserve the heritage character of the building with stylish interiors and luxury finishes.
“A completely stand-alone building, the raw beauty of St John’s epitomises the early Australian architecture of the local area. The sense of nostalgia resonates with me personally,” Galambos adds.
The original sandstone walls and stained-glass windows will remain intact. Inside, contemporary light fittings will help to deliver a “sensory feast” to complement the luxury brands in stock.
Parlour X at St John’s Paddington is expected to open in August 2015.