Designer Magali Pascal has opened her first Australian store on the exclusive strip of The Intersection in Paddington. For Pascal, a Paris-born and trained designer whose eponymous label distils the essence of French style, the location was a no-brainer.

“I have always had a love affair with this area of Sydney because of its 1900 European heritage-style buildings, the beautiful facades and interiors with cornice detailing,” she says. The store itself reimagines the pared-back intimacy of a small Parisian apartment. At its centre is a mid-century lamp by the legendary French minimalist Serge Mouille.

In stores now, the autumn/winter 17 collection is reminiscent of French brand IRO, featuring rippling silks, laser-cut laces, billowing silhouettes, drop waists and bishop sleeves. The edit comes in a muted, earthy palette of white, black, beige and wine alongside a gothic floral print.

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For Pascal, the “bourgeois boheme” of Parisian women translates effortlessly to the relaxed yet polished style of Australian women. But having spent a lot of time in Sydney, our style and way of life has inversely influenced her approach. The result: more colour, more print and lighter, sheerer fabrics that can be carried off at both the beach and bar.

Magali Pascal
16 Glenmore Road, Paddington
(02) 9360 4903

Mon to Wed 10am–5.30pm
Thu 10am–7pm
Fri & Sat 10am–6pm
Sun 11am–5pm