Designer Magali Pascal has opened her first Australian store on the exclusive strip of The Intersection in Paddington. For Pascal, a Paris-born and trained designer whose eponymous label distils the essence of French style, the location was a no-brainer.

“I have always had a love affair with this area of Sydney because of its 1900 European heritage-style buildings, the beautiful facades and interiors with cornice detailing,” she says. The store itself reimagines the pared-back intimacy of a small Parisian apartment. At its centre is a mid-century lamp by the legendary French minimalist, Serge Mouille.

In stores now, the AW17 collection is reminiscent of French brand IRO, featuring rippling silks, laser-cut laces, billowing silhouettes, drop waists and bishop sleeves. The edit comes in a muted, earthy palette of white, black, beige and wine alongside a gothic floral print.

For Pascal, the “bourgeois boheme” of Parisian women translates effortlessly to the relaxed yet polished style of Australian women. But having spent a lot of time in Sydney, our style and way of life has inversely influenced her approach. The result: more colour, more print and lighter, sheerer fabrics that can be carried off at both the beach and bar.

Magali Pascal
16 Glenmore Road, Paddington
(02) 9360 4903

Hours:
Mon–Wed 10am–5.30pm
Thu 10am–7pm
Fri–Sat 10am–6pm
Sun 11am–5pm

magalipascal.com
instagram.com/magalipascal