In 2009, Josh Goot opened his first flagship store on Glenmore Road. It was minimal at best and tucked just off the main drag on a suburban Paddington street. But now, Goot has left his quiet abode and taken up residence amid the hustle and bustle of the main shopping strip on Oxford Street for all to find.
We’ve been eagerly awaiting the arrival of the new Josh Goot store as we’ve wandered past the ‘Josh Goot Coming Soon’ signage. Well, now it’s here, opening the doors to the grand new boutique over the weekend.
The space, designed by architect Andy McDonell, is much larger than the original, with high ceilings and paladiana flooring throughout, while garments hang down the sides of the room between large concrete pillars. Unique jersey pieces and structured printed items compliment the arrival of new categories within his seasonal collections (SS12 and Resort) with new cocktail corsetry and tailoring, stretch drill fabrications, easy 'day' dressing (tees and tank dresses).
Everything is very considered here and though we might have seen shops that look like galleries before (where we feel like we should look but not touch), this is something else.
Large floor-to-ceiling mirrors are in fact the doors to the change rooms at the far end of the store, past the solid central counter and a rock pool. Daylight shines in down the back through (what will be) a glass rooftop that retracts to open up the back part of the room above a custom carpet by Goot’s long time collaborator and digital print designer, Shane Sakkeus.
The store comes alive with a new collection each season, with all the colour and glory that we have come to expect from a Josh Goot range. And now the store is right in the action, you won’t need to detour from your shopping route, though we always would have for Goot.