Bridget McCall and Nicholas Van Messner, the design duo behind LIFEwithBIRD, have opened their first Sydney store this week in the CBD's Strand Arcade. Known for its sleek, feminine, ready-to-wear collections, the pair has built up a global following since launching the label more than a decade ago.

“Sydney has always been the next step after Melbourne. We have a strong following in NSW, which has been built over 12 years of wholesale, so we’re looking forward to giving our customers a fully tailored LIFEwithBIRD experience,” says McCall.

Glimmers of The Strand Arcade’s opulence can be seen in the store’s gold reflective surfaces and copper mirror finishes. These are subdued by marble, matte charcoal steel and leather materials. “We wanted the space to be inviting and sophisticated while remaining functional and intelligent,” says McCall. The Deco-inspired fit-out was brought to life by interior design firm WONDER, which has helped to establish the label’s retail identity in its Melbourne stores.

The streamlined interior is the perfect counterpart to garments from the SS14 collection, STILLS. These expertly crafted, feminine classics are executed in floating silks and signature digital prints that give LIFEwithBIRD its modern edge.

“The Strand Arcade is the premier Australian designer shopping destination in Sydney with strong independent labels that we sit alongside in our other retail locations, making it the perfect fit,” says McCall. Maybe it’s best this label took its time coming to Sydney to open now in such good company.

Shop 54–56, The Strand Arcade,
Level 1 George Street, Sydney

Mon to Wed & Fri 9am–5.30pm
Thu 9am–8pm
Sat 9am–4pm
Sun 11am–4pm