The online store will also take on high-end womenswear from Rebecca Vallance, athleisure from P.E Nation, swimwear by Fella Swim and jewellery from Dinosaur Designs. Georgia Alice was the sole pick from New Zealand.
Sarah Gittoes, one of the designers behind the five-year-old jewellery label Sarah & Sebastian, says the announcement has already caused a spike in business. “We received an influx of requests and orders the morning after we went live,” Gittoes says. “[Net-a-Porter’s] audience is enormous, so it will vastly increase our global visibility.”
Net-a-Porter’s fashion director, Lisa Aiken, hand-picked the jewellery label during her visit to MBFWA earlier in the year. Sarah & Sebastian will join a new category on the e-tailer for demi-fine jewellery – a space for affordable contemporary jewellery.
“It’s exciting that Net-a-Porter are focusing on this untapped market,” Gittoes says. “It appeals to the woman who wants to start investing in jewellery but looks for more affordable and approachable options rather than traditional fine jewellery.”
For Bassike’s Deborah Sams and Mary Lou Ryan the announcement has come at an opportune time. For the past decade the pair has built a solid following in Australia, but with the opening of its latest store in LA, the brand’s focus has shifted to the broader international market.
“We are really pleased to be a part of its global portfolio,” Ryan says. “Net-a-Porter is a meaningful step towards growing our international reach and increasing the brand’s visibility through premium retail partners has been a key part [of our strategy].”