Ladies, have you ever made a trip to Savers with the best intentions, only to come back with a god-awful sequined windcheater or a pair of not-even-remotely-like Fabergé jeans? Defeated and lacking in apparel-related confidence, you return home looking more like your old netball coach. An encouraging spectacle, sure, but nothing like the desired Amazonian grace of Brooke Shields (in her prime and on a yacht), like in the picture you’d Googled for inspiration.
Perhaps op-shopping isn’t for you, but don’t slump. Instead, herald our saviour, Maryanne Moodie. Maryanne is the woman behind House of Maryanne Vintage, an online vintage store that is undoubtedly a blessing for people like us.
Moodie lives in Melbourne and has been op-shopping around the traps since her teens. She started selling vintage clothing about 10 years ago, through eBay and at markets. Not a magpie fooled by the lure of sparkles alone, she has a honed eye for this stuff; it’s a real art.
“I’ve always loved fashion, but when I was younger, I couldn't afford the prices in the shops,” says Moodie, chatting over a cup of tea. “I found I had a real knack for being able to recognise and recreate current trends using second-hand garments.”
Her passion grew and when her loyal following did too, she turned her hobby into a global business venture on Facebook. Yep, House of Maryanne Vintage is a vintage clothing store sold exclusively via Facebook. But if you don’t have a Facebook page, you can just as easily visit the website and contact her directly to purchase. Promoted on Instagram (@houseofmaryannevintage) and Twitter, those who follow are given teasers of upcoming items.
Clothes are showcased on Facebook as collection themed albums and customers can snap them up, without fuss, simply by posting “sold”. Collections are styled by Maryanne and photographed by Lauren Bamford, whose work is regularly featured on a favourite food blog of ours, Trotski & Ash.
So, why Facebook? “I see amazing places closing up their store fronts and it only goes to support the movement of retail online. Love it or hate it, Facebook has become the new bustling market place.”
Moodie sources clothes from all over. She takes buying trips around Australia and with independent buyers in San Francisco, Southern California, Berlin and Tokyo. Indeed, House of Maryanne Vintage offers an eclectic rack of worldly styles from a range of eras and locales. “Fashion really does move in cycles and everything you need is somewhere in the past. The second-hand items I find are made using better fabrics, high-quality tailoring and come with stories of their own,” says Moodie.
A savvy operation, House of Maryanne’s success lies with Moodie’s love of fashion and her dedication to building her business via social media. If you want a style like preppy Anna Karina, boho Stevie Nicks, 90s Shannon Doherty or mod Mia Farrow, follow House of Maryanne Vintage. They will sort you out.