When Orlando and Nicola Reindorf moved to Sydney just after the 2000 Olympics, they noticed that the kind of small but interesting clothing labels they were accustomed to in the UK seemed strangely absent. So they devoted themselves to setting things right. They soon built a thriving stable of brands, which they successfully wholesaled around the country. There things might have rested, but for a niggling itch to set up a store where all the clothes could be shown together.
“We really wanted to see all the clothes we loved together in the one space,” says Reindorf. “A space that was modern and smart but humble enough to let the clothing stand out.”
We can safely attest that aim has been achieved. Setting up shop in the former coin laundry that had occupied the building next to the Trinity Pub in Crown Street Surry Hills for what seemed like forever, The Standard Store is a beautiful, pared down space of white plaster, warm timber and an indefinable sense of calm. In the short time it has been open, the store already feels like a fixture.
Women’s clothes trace the left side of the space, featuring amongst others, the Sessun brand from Marseilles, Dutch house Humanoid, the YMC range and shoes from Folk. On the right, the men’s lines are a mixture of heritage English brands like Sunspel, who invented the boxer short, and newer entrants like Life After Denim and April 77 from France. We have the feeling that no Sydney man’s wardrobe will be complete this summer without some shorts from Orlebar Brown. All the ranges have a clean, stylish edge and will give you the perfect fresh look for summer.
If that’s not enough, you might like to browse the china from Timorous Beasties, Timney Fowler’s new incarnation, or maybe try some Pantherella socks, or a hat from Bernstock Speirs.
The Standard Store
503 Crown Street, Surry Hills
(02) 9310 1550
Mon to Wed 10am–6pm
Fri & Sat 10am–6pm