This month, Gucci is giving Australian admirers the opportunity to witness some of its most skilled Florentine artisans crafting iconic leather handbags in pop-up workshops housed within their retail stores.
Gucci Artisan Corner offers a rare insight into the processes undertaken to create goods in the label’s luxury laboratory in Florence. In an age when many so-called luxury products are manufactured in a fog of mystery somewhere in China, this globetrotting event draws on Gucci’s heritage to offer a welcome respite from the fast-paced, faceless and impersonal.
With a sewing machine, a leather stand and metal tools at their disposal, artisans will focus on assembling key handbag styles that embody Gucci’s 90-year legacy of meticulous Italian craftsmanship. In the ultimate gesture of personalised fashion, they will also emboss customers’ Gucci pieces.
Gucci 1970, from the spring-summer collection, is a singularly glamorous creation whose name harks back to the year when metal corners first appeared on the house’s accessories.
New Bamboo reinvents the Old Bamboo, an innovative style with Bamboo handles seen adorning the arms of countless celebrities in the 1950s and 60s. This bag comprises 140 separate pieces assembled by hand, a painstaking process taking 10 hours to complete.
Stirrup and Soho feature elements that are synonymous with the label’s iconography such as the interlocking ‘G’ monogram and equestrian elements.
The craftsmen will work against a backdrop of mood boards and sketches, offering further insight into how each design is realised, from concept to completion.
The event debuted at Gucci’s Sydney Flagship Store last week and will visit Gucci The Star today and tomorrow (May 22 and 23) before concluding in Melbourne Chadstone from May 29 to 31.