When it was announced that cult-classic beauty brand Glossier was making its debut in the local bricks-and-mortar market it was like Christmas for beauty lovers. The brand will land in Mecca stores across Australia and New Zealand on Tuesday July 16.
But for Sydneysiders, Christmas is coming early. Glossier is launching early on Friday July 12 at the Mecca Flagship on George Street – four full days before it lands nationwide.
There’ll be a Glossier photobooth where beauty lovers who make the pilgrimage can snap a picture of themselves and receive a complimentary sample of the brand’s much-loved perfume Glossier You. The perfume is creamy, soft and familiar; the scent is designed to smell slightly different on each person who wears it. It typically retails from $53 to $173.
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SIGN UPShoppers will also get early access to Glossier’s Beauty Lab, an intimate 20-minute tutorial at the store, which will teach you how to create full looks with Glossier products at home.
And, of course, you’ll be able to shop Glossier’s range of 25 skincare, beauty and fragrance products, including favourites like Boy Brow, Cloud Paint, Futuredew and Stretch Fluid Foundation.
If you can’t make it to the George Street store this weekend – the full Glossier range will go on sale at Mecca stores nationally on July 16.