Specs Addict is a new brand with a cheeky name that implores you to take a look. Launched at Mercedes-Benz Fashion Week Australia 2012, this online glasses brand is offering a one-stop-shop for all your optical needs, selling cute, affordable frames, prescription lenses and sunglasses.

With their competitive pricing and delectable designs, Specs Addict is a refreshing way to purchase frames and lenses. Australian co-founders Colette Griplas and Carina Onzer boast a passion for fashion and a strong business acumen, which has turned their longstanding dream into a reality. “We want to democratise eyewear so that everyone can wear amazing glasses that don’t cost the earth,” said Griplas. “Our designs are twofold, combining old world vintage and modern day design – you get charm and functionality.”

The website has a virtual mirror which allows you to try before you buy using your own photo or webcam. After selecting your new specs, you simply enter your glasses prescription online and chic new glasses complete with prescription lenses will be on their way. Shipping is free (worldwide) and glasses including free prescriptions lenses are a tidy $150, while sunglasses with prescription lenses are $170. All frames are made from 100 per cent natural acetate, so your new glasses literally do not cost the earth.

In this digital age, Specs Addict is a convenient way to purchase affordable, designer eyewear. You could well get addicted, but at least you can see it coming.