There’s a magic to in-person shopping you simply don’t find online. Touching garments, trying them on and getting a true sense of their colour and texture is something that can only happen when you’re seeing a piece in situ, in-store. While we have our old faithfuls, a spate of new stores and pop-ups are expanding our analogue shopping options – from a resort-wear brand launching in bricks and mortar for the first time to a lush new boutique from a classic Sydney label. See you in-store.
Zulu & Zephyr
For its second boutique, resort-wear label Zulu & Zephyr is going back to where it all began: Bondi, where founders Karla Rose and Candice Rose-O’Rourke started selling their ’70s-inspired swimwear beneath a plastic marquee at Bondi Markets 12 years ago. The warm, wood-panelled space is a far cry from those elemental beginnings; a large rail dominates one side of the room, and earthen tiles form a grid pattern on the floor. It’s stocked with the brand’s signature coastal-cool pieces, including swimsuits, sarongs, caps and more.
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SIGN UPCamilla and Marc
Camilla and Marc celebrates its 20th birthday this year – and 2024 also heralds the arrival of the sleek Sydney brand’s 14th store, in Woollahra. The space, like the label’s garments, exudes quiet luxury via travertine stone shelving in the fitting rooms (which are equipped with wireless phone chargers), textural hand-rendered venetian plastered walls, vintage furniture in neutral tones and a hand-crafted sandstone fireplace. It’s Camilla and Marc’s largest store yet, and stocks all the brand’s pieces, including its ready-to-wear collections and accessories.
Matteau
Browse Matteau’s timeless swimsuits, resort wear and casual wear in person at the brand’s first pop-up store. From Thursday to Saturday, April 4 to 13, the minimalist label is opening its showroom to offer the public the opportunity to shop everything from its organic cotton poplin dresses to its swimwear and trousers. It’s the perfect time to pick up a Matteau piece if you’re heading to Europe this summer – but even if you’re not, the label’s monochromatic colour palette, clean lines and classic designs will never go out of style, so you can hang on to them till the weather starts heating up again.
Unit 1, 32 Ralph Street, Alexandria
Viktoria & Woods
Melbourne label Viktoria & Woods will soon open its largest retail space yet – a flagship in Rosebery spanning 300 square metres (opening date to be confirmed). Annabel Kerr has been charged with the store’s design, swathing it in a dusty neutral palette, and making a striking centrepiece from a Japanese maple tree. Step in to shop its tonal suits, made-to-last leather pieces and luxurious knits.
Riise
Riise stocks an array of garments, beauty products, accessories and homewares from local and international brands that are dedicated to sustainability – think well-known labels like Veja, Bondi Born and Jillian Boustred, and lesser-known names such as Flavedo & Albedo, Beije and Fredric. Each item has been vetted to ensure it meets the platform’s sustainability criteria, helping shoppers make conscious purchases without compromising on their personal style. Until May 31, the retailer is popping up in Paddington, becoming a one-stop shop for ethical clothes, make-up and more.
This article was updated on April 16, 2024, to reflect a delay in Viktoria and Woods's opening date.