When Incu opened in Sydney in 2002, it was pretty groundbreaking – a beautiful retail space selling pieces from cool international brands that were tough to find in the early days of online shopping, as well as emerging Aussie labels.
Founded by twin brothers Brian and Vincent Wu, who wanted to recreate the shopping experiences they had on trips to Hong Kong when they were growing up, the group has since opened several stores in Sydney, and expanded to Melbourne and Brisbane. It also runs Australia’s Rag & Bone and A.P.C stores.
Tomorrow, June 24, Incu will open its latest Sydney store in Rosebery. And it’s arriving just in time for the penny-pinching coronavirus era: it’s an outlet store offering up to 60 per cent off past-season collections from noteworthy brands such as APC, Rag & Bone, Saturdays NYC, Acne Studios, Maison Kitsuné, Comme des Garçons and many more.
“Customers will have the opportunity to shop from a wide range of products they may have missed previously when shopping in our Incu, APC or Rag & Bone stores,” the Wus tell Broadsheet. “It’s a great chance for us to reintroduce everyone to the product again.”
The interiors have been designed by Akin Atelier (Totti’s, Camilla and Marc Bondi, Bert’s), which has long worked with Incu on its stripped-back, stylish stores. Incu Rosebery – which is also where the company’s headquarters are now based – mirrors the brand’s other stores with light timber, natural light and ceramic tiles.
Incu Rosebery – which is around the corner from Aussie designers Zimmermann and Ginger & Smart, as well as The Cannery (plus “our good friends from Messina are walking-distance away”) – will stock men’s and women’s apparel, bags, footwear and accessories.
“We feel like we have always tried to create an enjoyable shopping experience where our customers can find interesting brands from all around the world,” say the Wus. “We’ve been around for many years and tried to remain authentic to what we set out to do. We really believe that resonates with our customers and we hope they keep coming back.”
110 Dunning Avenue, Rosebery