As a fashionable flock of international delegates, media and buyers begin their descent on Sydney for Mercedes-Benz Fashion Week Australia, Broadsheet launches an exciting new collaboration using Instagram.

We’ve handpicked six Instagram ambassadors, who will each frame their fashion week experiences by posting pics on their pages exclusively for Broadsheet. Showcasing an array of Instagram images daily, our ambassadors will give a rare insight into the workings of Fashion Week, taking you behind the scenes and into the frenetic goings on backstage, the runway, the front row and after the show.

Our ambassadors are:

Yasmin Sewell – Westfield fashion forecaster and London-based buyer. Instagram profile: yasminsewell

Meg Gray – stylist with Gray Gardens, fashion editor at Vogue Australia for 6 years. Instagram profile: graygardens

Montana Cox – one of Australia’s most in-demand models, having recently walked for Christian Dior and Lanvin.
Instagram profile: montanacox1

Kym Ellery – head designer for Ellery, whose MBFWA show will be one of the week’s most highly anticipated. Instagram profile: kymellery

Loren Abood – owner and buyer for style haven and Sydney boutique bloodorange. Instagram profile: bloodorangesyd

Richard Kavanagh – hair stylist and director for MBFWA sponsor Redken. Instagram profile: loveyahair

We’ll reveal more detailed profiles of this diverse group throughout the week as their insightful Instagram pics start coming through.

Complementing our more traditional Fashion Week coverage, including rundowns on the shows and galleries from the runway, our Instagram images will sneak you back stage with hair stylists and models and give you front row access to some of the week’s best runways shows, as our ambassadors file their own, unique visual reports. It’s a different style of coverage, offering a creative and vicarious insight.

With almost 50 individual designer collection shows, and many more group showcases, this year’s MBFWA is shaping up to be one of the biggest. Don’t miss it. Start following #broadsheet on Instagram in time for next week. And check back daily online to see our Instagram highlights from our fashion ambassadors.

This project has been put together in collaboration with Simon Willis. @simon_willis