The upscale Paddington stretch of Oxford Street is one of Sydney’s top shopping strips. Alongside established Aussie fashion designers like Lee Mathews, Scanlan Theodore and Zimmerman, you’ll find multi-brand boutiques, beloved bookshops, and furniture and homewares aplenty. Whether you’re looking to treat yourself or a loved one, or you’re just in the mood to browse, there are always new openings to explore. Here are some of the latest additions.

Lumira

This year, Aussie luxury candle and perfume maker Lumira marked its 10th birthday by opening its first bricks-and-mortar store. The Paddington boutique’s simple palette of timber and cream contrasts nicely with the brand’s signature black jar candles. Lumira’s suite of fragrances also includes room sprays, perfume oils and eau de parfum, with scents ranging from the classic Cuban Tobacco to the newer, garden-inspired Il Gardino. The store also serves as a creative space for workshops, product launches and other in-store experiences.
74 Oxford Street

McIntyre Merino

If you think wool in summer sounds like a hot and itchy idea, head into McIntyre Merino and you’ll be pleasantly surprised. The Melbourne-born brand has all the elements of a year-round wardrobe, with tees, tanks, skirts, shorts and socks in addition to classic pullovers. Designed to be trans-seasonal and timeless, the pieces are colourful and bright with a light feel. Husband-and-wife founders Raquel Boedo and Ned Scholfield source their superfine merino wool from the Scholfields’ Victorian sheep farm, which has been in the family since the 1850s.
208 Oxford Street

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Noah the Label

Noah the Label, a jewellery brand founded in Byron Bay during the pandemic, is the latest newcomer to the strip, arriving in June 2024. Known for its minimal yet playful designs, the brand offers pieces perfect for layering or wearing alone. The in-store collection – a sleek display against the store’s monochrome fit-out – includes big, bubbly bangles, bracelets, rings, earrings and statement necklaces, all crafted to transition easily from day to night.
90 Oxford Street, Paddington

The New Trend

The New Trend’s well-curated range of women’s fashion features labels like Christopher Esber, WARDROBE.NYC, Golden Goose, The Attico and Bottega Veneta. Whether you’re looking for an investment piece or something fresh from the runway, there’s a thoughtful selection to peruse. The store’s relaxed, residential-inspired design and careful lighting make browsing comfortable and inviting. For some extra help – or to channel Julia Roberts in Pretty Woman – there’s a styling suite for one-on-one sessions with a TNT stylist who can help find the right fit.
108 Oxford Street, Paddington

Libertine Parfumerie

Inspired by the charm of old European pharmacies, Libertine Parfumerie’s Sydney boutique is the place to locate hard-to-find perfumes, including the Omani House of Amouage, British perfumery Roja Dove and German-Portuguese brand Claus Porto. But Libertine Parfumerie goes beyond wearable fragrances. On the shelves, find room sprays from Lola James Harper, skincare and soaps by Compagnie de Provence, candles by Carriere Freres, and even laundry detergent by BDK and Juliette Has a Gun.
6/134-140 Oxford St

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