Swedish denim label Dr Denim have proved that there’s far more to their creative vision than their name might suggest. In their latest collection, titled Devolution, the Dr gives us a contemporary interpretation of classic looks that steps beyond the trusted pair of jeans.
Having literally taken their clothing to the forest for their latest concept, models make their way through dense undergrowth, fields of tall grass and stand amongst towering trees in the latest campaign. Tailored shirts, fitted coats, jackets and casual knits in charcoal, grey and deep red shades feature prominently – all in keeping with the notion that Dr Denim’s clothing allows us to go back to basics.
Denim is still a prominent feature in the latest season’s designs, but the brand has certainly placed an emphasis on branching out. Smart coats teamed with tailored shirts and simple knitwear will compliment the simple yet smart jeans they are already renowned for, including their technicoloured denim line. Dr Denim’s Devoultion is certainly ensuring that the brand evolve, but stays true to their humble denim beginnings. It’s worth a look and you can fit it at their new Australian online store, which offers everything from fit guides to daily news and a one stop shop for everything Dr Denim.