HAY Shop believes great design can come at an affordable price. The brand, which recently expanded to a space in Surry Hills, was founded in Denmark in 2002. “The company is rooted in Danish design principles, but still has a global outlook,” says Richard Munao, founder and director of Cult Design.
Munao met the owners of HAY, Rolf and Mette Hay, in 2004 at a trade fair in Europe. “I was immediately impressed with their designs and use of bright colour, which had a real point of difference from other contemporary Danish brands at the time,” he says. Munao has partnered with the brand for more than 12 years, stocking HAY products in Cult showrooms across Australia and New Zealand. Now, he’s opening Australia’s first HAY store.
Similar to the flagship store in Copenhagen, the Sydney location features an open-plan layout spread over two floors. The ground floor offers accessories, from lighting and textiles, to stationery and glassware.
“The brand seeks to create contemporary design that combines good ideas, innovative technology and quality materials,” says Munao, “and it has realised this vision in collaboration with some of the world’s most talented, curious and courageous designers.” The Sydney store stocks the same mix of established and emerging designers as its Copenhagen counterpart, including Bouroullecs, Scholten & Baijing, Stefan Diez and Bertjan Pot.
The new store also features pieces from HAY’s sister brand, Wrong for HAY. Designed under the creative direction of London-based designer, Sebastian Wrong, Wrong for HAY is an eclectic collection of furniture, lighting and accessories inspired by the idiosyncratic joy of London.
The HAY aesthetic is joyful and uncomplicated. “The world of HAY is truly unique, which you will discover from the moment you set foot in the Sydney store,” says Munao.