What’s the secret to making a pop-up boutique look and feel extraordinary? For Dannika Zen, beloved Sydney-based designer famous for her daring patchwork leather skirts and urban-casual separates, the devil is in the detail.
At her recently opened Paddington pop-up store, a large, oversized mirror in a baroque frame leans against one of the space’s washed concrete walls, a potted plant props open the glass door and a thickly-woven rug provides the base for a wide table, dotted with scented candles. These few touches open up the sparse, industrial space and provide the perfect backdrop for Zen’s streetwear-influenced designs.
Of course, Zen is no stranger to the pop-up store. Following the success of her Glenmore Road venture last year, Zen knew the time was right for another temporary space. “We wanted to expand our Paddington network and be located on busy Oxford Street,” Zen says. “We thought it was the perfect area for us, especially to be so near our previous location.” Literally just around the corner, the new store is bigger, brighter and more prominent, with neighbouring boutiques including Kate Sylvester, Nicola Finetti and Shakuhachi.
The lynchpin of the store is Zen’s new collection, Outlanders, which features oversized cotton shirt dresses, lots of quilted leather and a muted tonal riff on a camouflage print plastered across padded bomber jackets and vests. “I looked at a lot of utility wear this season and we created clothes that were both functional and beautiful,” says Zen.
The ease of the silhouette (separates are cut loose and simple, finished off with a pair of Zen’s signature high-top wedge heels) is matched with clever design quirks. Indeed, those standout bomber jackets are actually reversible, with soft grey marl on one side and stiff camouflage canvas on the other. Reason enough to check out the pop-up shop.
Dannika Zen Pop-Up Shop
168 Oxford Street, Paddington
0488 012 280
Mon to Wed 10am - 6pm
Thurs 10am - 7pm
Fri 10am - 6pm
Sat 10am - 6pm