What you might notice on your first visit to The Corner Shop’s new Strand Arcade store is that the loveable kitsch has gone. In its place is a sleek, minimalist layout. While still situated on the same level of the arcade as before, The Corner Shop has made some noticeable changes. For one, it has grown up.
It has been eight years since retailer Belinda Seper first opened The Corner Shop on Paddington’s William Street and, inevitably, a lot has changed: fashion, the way we shop and the age of its customers included. Driven by the idea of growing with its customer base, the store has redesigned its identity and restocked its shelves to reflect its progress and maturity.
Rather than expanding, The Corner Shop has opted for a smaller space. The edit is tighter, slicker and more curated than ever before. Still stocking favourites such as Equipment, Isabel Marant and Phillip Lim, the new store is also anticipating the addition of higher-end arrivals, including pieces by Christopher Kane, Givenchy shoes and Céline eyewear. Thanks both to Seper and co-owner and buyer Jacky Yencken, the collection is expertly edited.
Although minimal, the store’s design is still welcoming, charming and familiar. Featuring new photographic artwork from Petrina Hicks and a soon-to-come neon sign, The Corner Shop is all grown up and ready for business.
The Corner Shop
Shop 80-81, level 1, Strand Arcade
412–414 George Street, Sydney
(02) 9221 1788