A white light glows from the base of the window display, illuminating the clean, fresh interiors of the C&M boutique. Wedged neatly between Búl and Ellery at The Intersection, Paddington, Camilla and Marc’s casual spin-off store is just a stone’s throw from its newly opened Five Ways boutique.

Sleek street wear is the hero of this minimal, white space – a testament to the popularity of Camilla Freeman-Topper and Marc Freeman’s ready-to-wear basics. “We’ve been keen to develop a second line for some time; something that complemented our mainline offering and shared our core values, but in a more casual and accessible form,” says Freeman. “As the line grew in popularity we wanted to create a space dedicated to C&M, somewhere that was a physical representation of the brand, allowing us to truly communicate the aesthetic,” adds Freeman-Topper.

Every aspect of the store’s fit-out is designed to reflect C&M’s understated and refined ethos. “We created a clean white space with modern black accents, such as black nickel dipped rails, hanging mannequins, a small cactus garden and a bespoke iron chair from Akin Creative. The focus very much remains on the product,” says Freeman.

The store opens with pieces from C&M’s spring collection; off-duty looks for your inner preppy princess inspired by high-society rebels. “We took the notion of modern-day young royals as our influence for spring – that sense of tradition mixed with a desire for adventure and rebellion,” says Freeman-Topper. This is reflected in classic shapes with a sporty edge. Boxy sweaters adorned with C&M’s team letters are layered with geometric prints and the holy grail of sports luxe – the designer track pant.

Freeman-Topper emphasises that the store is focused of differentiating C&M from the Camilla and Marc main line with versatile garments suitable for everyday wear. “C&M is about delivering a polished, off-duty aesthetic, offering women refined pieces that are perfect for everyday, but special enough to stand out from the crowd. Our focus remains on delivering a perfect range of styles in premium fabrics to create a balanced wardrobe for any woman.”

16 Glenmore Road Paddington

Mon to Wed 10am–6pm
Thurs 10am–8pm
Fri & Sat 10am–6pm
Sun 11am–5pm