Valentine’s Day is arguably the cheesiest occasion of the year and can leave many rolling their eyes at the fluff of associated paraphernalia. Yet, for those wanting to spoil a loved one, we have sourced the best pick of the bunch when it comes to florists. If the kitsch of brightly coloured cellophane and garish ribbons aren’t your thing, these florists are lovely in more ways than one, combining local produce and a contemporary aesthetic for a day when flowers seem to speak louder than words.

Poho Flowers
Poho Flowers, in an art-deco space in Potts Point, is good for a dose of Australiana because most arrangements here have a subtle native theme. There’s nothing brash, just delicate bush flowers woven into more traditional bouquets. According to owner Barnaby Wilshier, it’s important to dispel the common association of nature in Australia with dry, hard and dark elements. His focus on native flowers is part of his revised idea for the store, with all flowers sourced from local growers – something he feels passionately about. His flower arrangements are artistic and spectacular; expect modern, sculptural bouquets and unusual combinations. Delivery is available throughout the greater Sydney area.

Little Flowers
Little flowers is one of those business ideas that is so simple and ingenious you‘ll kick yourself for not thinking of it first. This is an online florist with one type of seasonal flower available each day, always for $25 a bunch and with same-day delivery until they sell out. No paralysing surplus of choice, no outrageous expenses. They are carefully wrapped in high-grade hessian, secured with natural twine and finished with a swing tag that has been printed on recycled card. With a one-size-fits-all approach, at Little Flowers all the hard work of choosing the perfect bouquet is done for you.

The Flower Market Sydney
If you want to show your loved one you really care, sacrifice your sleep in, set your alarm clock to an unspeakably early hour and head to the Flemington Flower Market. Prices are close to half the price of a reseller or an inner-city florist and the variety is unmatched. Here you are guaranteed to find the best value, most beautiful blooms in the whole town.
Buyers are welcome from Monday to Saturday from 5am (for an $8 entry fee, excluding Saturday).

Hermetica Flowers
A curtain of 600 coloured roses has been hung in the newly opened Hermetica Flowers in Darlinghurst, and is a taste of what is to be found inside the clean, white space. After working in London, the team here is taking a minimalist, simple and fresh approach to its floral arrangements, with unusual flower selections found throughout.

In Latin, Floreat means, “to flourish” and is a well-suited moniker for this boutique floral design business based in North Bondi. Owner Jane Lampe draws her inspiration from the organic composition and beauty of the garden in which her love of flowers and nature developed. Floreat prides itself on working closely with its customers to create the effect they desire using beautiful fresh blooms, worked with a touch of sophistication and edge.
0417 894 786

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Buds and Bowers
A few doors down from the Surry Hills Messina sits Buds and Bowers, a charming little florist with distinction. With more than 10 years of experience in crafting flowers to delight the senses, Buds and Bowers creates bouquets that inspire. Presenting traditional flowers with a contemporary and unexpected twist results in big-impact creations, finished off with this florist’s signature black paper and twine.
377A Crown St, Surry Hills
(02) 9361 4015