Residents of the inner west will be pleased to learn that Aesop has just opened the doors to its newest retail space in Balmain. With its understated ‘cool’ factor and loyal following, the brand joins a contingent of other coveted brands, such as bassike, which has recently decided to set up shop on Balmain’s Darling Street.
Founded in Melbourne in 1987, Aesop is synonymous with minimalist and intelligent design, and has over the years become known for its cutting-edge store interiors; a result of the brand’s decision to work with some of the world’s leading architects and creative minds. The Balmain space was designed in collaboration with rising local, Australian furniture designer, Henry Wilson. Of the store design he says, “I wanted to present a space that was as familiar and utilitarian as the backyard shed, with a contrast that is the sophistication of the Aesop product and brand.”
The store features a number of ‘off-the-shelf’ industrial components which have been artfully re-imagined for retail. The filling cabinet, which Wilson has customised and re-purposed into a freestanding point-of-sale unit, is one such example. The muted colour palette of the space, which is consistent with other Aesop stores around the world, serves to emphasise the natural light that fills the space.
An understanding of Balmain itself was also integral to the design concept. “The history of Balmain is one of work, grit and industry,” explains Wilson. “Removing the former fit-out revealed raw sandstone walls, fireplaces and hidden doorways. These have been retained and exposed as reference to this building’s history.”
The Balmain store will boast the full range of Aesop products across skin, hair and body care categories, with highly informed and dedicated consultants on-hand to offer expert, tailored advice.
Aesop Balmain 297 Darling Street, Balmain (02) 9555 8600
Hours Mon to Wed: 10am–6pm Thurs 10am–7pm Fri & Sat: 10am–6pm Sun 11am–5pm