
Produced by Broadsheet in partnership with lululemon.
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Celebrate Race Day in Sydney With lululemon
Sat Aug 23, 2025 – Sun Aug 31, 2025
Various locations across Sydney
From Pitt Street to the finish line of the big race, lululemon is taking over Sydney this August with a series of activations celebrating movement and community. Across nine days, you can expect pop-ups, parties, and recovery hubs – all designed to fuel the city’s runners.
It all kicks off at Pitt Street Mall on August 23 with the Print Shop – an interactive space where you can customise your new lululemon gear with Sydney-inspired graphics or design and print a personalised cheer sign for race day – running until August 31. On August 30, the action takes place harbourside at Cargo Hall for the Shakeout run, led by lululemon ambassador and trainer Ben Seymour and his fellow Super Rugby star Billy Meakes (of LA’s Boulevard Neighbourhood Coffee). Designed to loosen up your muscles and calm pre-race nerves, it’s part street festival, part cafe-style hangout complete with coffee, brekkie and a DJ set from Young Franco.
On race day August 31, just steps away from the finish line, the lululemon Clubhouse at Cargo Hall will welcome runners with hydration, food, ice baths, medal engraving and live music, in a recovery celebration.
This article is produced by Broadsheet in partnership with lululemon.

Produced by Broadsheet in partnership with lululemon.
Learn more about partner content on Broadsheet.
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