Fenty x Puma Pop-Up in Sydney

Thu 28th September, 2017 – Sun 1st October, 2017
Foot Locker Fenty x Puma Pop-Up
542 George Street, Sydney
For the label's third season with Rihanna as creative director.

For the Australian launch of its Fenty x Puma autumn/winter 2017 collection, designed by Rihanna, Puma is hosting a pop-up store on George Street.

The collection comes after a highly successful spring 2018 runway showcase at New York Fashion Week.

Expect to find an eclectic range of shoes, from a new spin on the cult classic chunky-wedge creepers, to sandals with exaggerated ankle straps bearing the label's logo.

While the collaboration is quite commercial, it has been well received all over the world.

The store will draw inspiration from American college dormitory spaces to mimic the dismantlement of the classic, varsity school uniform as seen in the latest collection. It will play host to live DJ sets and will offer customers special giveaways.

9am–9pm.   Following the pop-up, the Fenty x Puma collection will be available at select retailers including JD Sports, Style Runner, Peppermayo, The Iconic and Puma flagship stores nationwide.