When the lights are off and the screen lights up with that film you’ve been dying to see, the cinema, and everything else around you, fades into the background. But the experience can be about what happens before and after the flick, too.
That’s the approach Event Cinemas on George Street has taken with its Event Boutique. Drawing on the heritage-listed 1929-built State Theatre and the next-door QT Hotel for design inspiration, the two new cinemas are theatrical and elaborate. Like Gold Class they have plush leather seats and large-scale imagery covers every inch of the walls. The 32-seat “Library” cinema celebrates the art of storytelling, and the 46-seat “Paparazzi” is all about the glamour of the Hollywood red carpet.
There’s a cured meat platter that comes in a box that looks like the book Meat: The Ultimate Companion by Anthony Puharich, owner of one of the city’s best butchers, Vic’s Meats, and Libby Travers. It has prosciutto, salami, bresaola and mortadella served with grissini breadsticks, grana padano cheese and olives. There’s also a mezze platter with ciabatta, pita, falafels and cucumbers, with hummus, baba ganoush, garlic dip and pickles on the side.
For more of a meal there’s a Wagyu beef burger, and kung-pao chicken slathered in sticky sauce served with cashews, chilli, coriander and Szechuan pepper. If you’re catching an early movie there’s a brunch menu that includes grilled spelt banana loaf, smashed avocado bruschetta, and a ham and cheese croissant.
The meals, like the drinks, can be served to your cinema seat; there’s a selection of wines, beers and non-alcoholic refreshments available.
And there are plans to open more Boutiques in Australia.
Last year the same Event Cinemas branch opened the company’s first 4DX cinema, with moving chairs, vibration effects, ticklers, water sprays, air jets and environmental effects to draw in all the senses.
Event Boutique is at Event Cinemas George Street, 505–525 George Street, Sydney.