In some of the great theatre districts of the world – Broadway in New York, the West End in London – you’ll see punters lining up at box offices for cheap day-of tickets. In both cities, as well as a number of others around the world (including Chicago, Boston and Toronto), you might see people queuing at standalone booths.
TodayTix, which recently launched in Sydney after premiering its first Australian service in Melbourne in January, doesn't have a physical space, but offers the same service online and via an app.
Each morning at 9am, TodayTix releases a certain number of day-of tickets at discounted prices on its app. They’re available on a first-come, first-served basis. The company has partnered with other Sydney cultural entities, so some tickets will be available in advance for shows at Belvoir St Theatre, Roslyn Packer Theatre and the Opera House – at up to 75 per cent off.
There are tickets to Much Ado About Nothing by Bell Shakespeare; Belvoir St Theatre's Winyanboga Yurringa; and Opera Australia's Madama Butterfly.
“Rush ticketing is an exciting cultural and traditional aspect of the theatre experience, but has only ever been accessible to people near enough to the theatre to line up in person,” TodayTix’s CEO and co-founder Brian Fenty said in a statement. “Our ‘mobile rush’ program gives all audiences equal access to last-minute tickets, regardless of their location.”
He says the company will continue to roll out other ticketing options in the future and will also soon launch in Brisbane.