Yesterday we reported the Kings Cross Coke sign was for sale. At that stage it was clear it would be auctioned on eBay, and that proceeds would go to Wayside Chapel. What wasn’t clear was if you could physically own a piece of the sign.
Coca-Cola confirmed this morning each letter of the sign will be for sale.
“The Coca-Cola sign has been an iconic part of the Kings Cross skyline for more than 40 years,” says president of Coca-Cola South Pacific, Roberto Mercadé. “It’s one of Sydney’s most internationally recognisable landmarks and we knew we had to find a way to keep a part of the old sign alive. What better way than to help a great local charity like the Wayside Chapel in the process?”
If you bid successfully you could own a 42-year-old, red-and-white-neon letter 5.43 metres high, 6.6 metres wide, and that weighs 65 kilograms (the biggest letters, the “C”s). If you’re concerned about how that will fit in your house, you can bid on one of the smaller letters, which are between 2.75 and 2.81 metres tall, 1.2 and 2.6 metres wide and weigh between 25 and 40 kilograms. It will certainly be a talking point at your next dinner party. Perhaps you could use it as the dining table?
“For as long as anyone can remember, the Coke sign has been an icon of Kings Cross. Just as important has been the work of The Wayside Chapel, providing a human presence for all those who’ve struggled or burnt themselves out,” Rev Graham Long, pastor at The Wayside Chapel says.
“Almost entirely funded by community support, Wayside is delighted to use funds from the sale of the old Coke sign to help some who are on their way to a better life,” he says.
The auction will run for five days, from 8pm on September 7 to 8pm on September 12. The results will be announced mid-September. We’re looking forward to seeing where each piece will end up.
As for what’s happening with the site of the sign, Coca-Cola is vague on the details – although it has confirmed it will, unmistakably, be a Coke sign.