A new campaign headed by the City of Parramatta will see three Harris Park streets – Marion Street, Wigram Street and Station Street East – officially branded as “Little India” for at least six months.

Almost 45 per cent of residents in the western Sydney suburb claim Indian ancestry. The three streets are known for their high concentration of small businesses dealing in Indian cuisine, traditional Indian trinkets and saris; it’s unofficially gone by the Little India moniker for years.

“With more than 20 eateries and shops selling everything from colourful saris and glittering arm bangles to Indian spices that will transport you straight to Mumbai, Harris Park is a little slice of India in western Sydney,” said City of Parramatta lord mayor Bob Dwyer in a statement. Dwyer says the aim of the campaign is to celebrate the local community and encourage people from outside the area to experience it.

The rebrand will initially run for six months, with no word on what will change beyond that period. It comes after the council surveyed local businesses and residents to gauge interest in establishing the precinct. Eighty per cent of respondents supported the initiative.

“The City of Parramatta is home to the largest population of people of Indian descent in Australia,” said Dwyer. “We are proud to support and celebrate the Indian community’s contributions to our wonderful city through this initiative, which will provide a boost to businesses and the local economy.”

Check out Broadsheet’s guide to Little India.