Everyone in Sydney knows the Kings Cross Coke sign. A much-loved meeting spot since 1974, the billboard is a flashing beacon of the city’s once-thriving nightlife hub. Even for outsiders it’s an icon of the city.
Yesterday Mumbrella reported the famous Kings Cross Coke sign, which was bought by Coca-Cola in 2008, after the company had been leasing it for many years, is being auctioned on Ebay. All proceeds will go to the Wayside Chapel. Next to the billboard, a poster reads, “The old Coke sign is going, going gone. Bid for your piece at Ebay.” The light bulbs around the sign have been off since September, and the billboard has been undergoing refurbishment since then.
But what, exactly, is being sold?
Broadsheet has approached Coca-Cola for comment and will update this story as soon as possible. The Ebay page contains a video of the extensive renovations done to the sign, so it's unlikely the sign will be pulled apart and sold. More likely, it's a good-deed stunt by Coca-Cola that will allow you to figuratively "own" a piece of the sign. The sign will go on sale on September 7.