Apparition Media – the advertising agency that painted over one of Newtown’s cherished public murals – has been fined $6000 for its gaffe, an Inner West Council spokesperson confirmed to Broadsheet today.
Earlier this month, the Melbourne-based agency replaced Enmore Road’s It’s Like a Jungle Sometimes mural with an advertisement for Darren Aronofsky’s new film, Mother!
Apparition’s director Tristan Minter told Broadsheet plans to restore the original mural were still in place. “The original artist doesn’t live in the area anymore so we’re trying to organise a time that suits him to get started,” said Minter. “Given the public response we’ve decided to replace the original work. We replicate images for a living, so it should be super easy.”
Permission for the advertisement-mural was not sought from local council and the painting – of actor Jennifer Lawrence – earned the ire of the local community. It also angered Aronofsky, who made public apology and offered to pay to have the original artwork restored.
At the artist’s request, the wall is currently being used to advertise Lifeline, a crisis support and suicide prevention service.