No doubt you’ve seen the story. If not, Bernard Salt – Baby Boomer and News Corp columnist – wrote a piece for The Australian that reeled off a long list of grievances against “hipster cafes” and inadvertently turned smashed avocado into an emblem for millennial indulgence. Salt berated young people for ordering avocado on toast for $22 a pop, saying that while he can afford to eat like that because “I am middle-aged and have raised my family”, young people should be saving their breakfast money for a deposit on a house.
The argument is exactly the sort of unhelpful millennial-bashing that ignores the reality of life in Australia for most young people. Still, we’ve decided to take his advice on board.
For the rest of the week, three Sydney cafes are collaborating with Broadsheet to help you have breakfast and save for a home deposit, too.
If you’re eating at The Grounds of Alexandria, order the “Home Savers Signature Avocado” and you’ll get the Our Signature Avocado dish with heirloom tomato, feta, pomegranate, and za’atar on The Grounds sourdough for $13 (usually $17).
Venus Wholefoods in Surry Hills is serving The Baby Boomer – avocado on toast with house salsa – for $7 (normally $12). At this rate, you’ll be rigging up the Hill’s Hoist in your new backyard by Christmas.
And of course, if you’re visiting the Broadsheet Restaurant this weekend, we’ll be making a special homebuyer-helping $10 avocado on toast dish; just ask for The Millennial.
An article in The Australian today promises a “full response to the avocado furore” from Bernard Salt this Saturday in The Weekend Australian magazine. We look forward to reading it over breakfast.
Update on Wednesday October 19: If you work for a cafe interested in getting on board this weekend to add further fuel to millennial power by either offering discounted smashed avocado dishes or helping raise money for a millennial-run homeless charity or affordable-housing project, please get in touch via firstname.lastname@example.org and we'll let our audience know.
Update on Thursday October 20: Gazebo have jumped on board, and are offering their signature smashed avo, eggs, lemon, feta and ciabatta dish during brunch on Saturday and Sundays at $8 instead of $12. They are offering a menu of five Bloody Marys to accompany brunch at $14.
LOT.1 are offering Generation X Toast, which is avocado smash, tomato and fior di latte on rye or multigrain toast for $10, instead of $14.5, in the Espresso Bar from 6 to 11am on Friday October 20.