Estonian ride-sharing company Taxify has hit the streets of Sydney. To help assimilate, it’s offering 50 per cent off all rides, from 10am today, for the first month of service.

How does it stack up against Uber? For starters, it claims to be 5 per cent cheaper in the long term as a result of taking a 15 per cent commission (Uber charges between 20 and 25 per cent). “Happy drivers means happy riders,” says Samuel Raciti, the Australian country manager for Taxify. It also offers a 24-hour, staffed customer service channel.

So far, over 4,000 drivers have registered.

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The company will test the concept in Sydney before launching in Melbourne and Brisbane.

Markus Villig founded Taxify in 2013, when he was 19 years old. It now operates in 24 countries, including Canada, Austria, Nigeria, Kenya, and Iraq. In September, it was banned in London three days after it was introduced. Transport for London said Taxify was not a licensed operator]( The company is appealing the ban.

The Taxify app is available available now on iOS and Android.