Coles has opened the latest of its fancy Coles Local stores, this time in the inner-west suburb of Concord. It is the 11th of the group’s stores specifically tailored to the tastes of local customers, and replaces the old-school Coles in the same location.
This time around, highlights include a frozen-dessert bar with gelato, mochi ice-cream and macarons; freshly squeezed orange juice; and a Scoop’n’Weigh station for pets, with a range of treats and ice-creams available. On-the-go customers can choose from more than 400 ready-made meals, including curries, salads and lasagnes.
Before opening new Coles Local stores, the group conducts research to determine which products will best suit local demand – for example, Coles Local in the CBD found city shoppers buy 13 times more kombucha than the average Coles customer and is stocked accordingly. Research in Concord found locals loved pasta, so the new store stocks nearly 250 pasta and sauce products.
There’s also sourdough from Sonoma, bagels from Brooklyn Boy Bagels and fresh seafood from The Fishery.
Like other Local stores, the Concord outlet will be dedicated to sustainability. It’s partnering with soft-plastic recycler Redcycle, to cut back on plastic waste, and food-rescue organisation Second Bite, which helps distribute unsold food to those in need.
Coles Local Concord is now open at 48–62 Majors Bay Road, Concord.