At Das Juice (by the team also behind Papa Gede’s) the menu is just juice, smoothies and poké bowls. The space is open and bright, and there’s a padded bench in the huge window facing Regent Street.

Das Juice is on a mission to save “ugly” produce from landfill. Ugly might mean oddly shaped cucumbers, conjoined-twin peaches, and spotty but perfectly sweet mangoes. It’s all the stuff deemed unfit for the uniform grocery produce displays, and that normally gets tossed.

There are green juices such as Das Hulk, made with kale, spinach, cucumber, pear and lemon. And substantial post-workout smoothies of banana, mango, hemp-seed protein and almond milk.

The eat-in bowls are made from coconut husks salvaged from the coconut-water industry. They make charming vessels for the poké, which consist of salmon, tuna or tofu on rice or on nachos, ceviche-style. The juice bar also has a bottle-recycling program.

The focal point of the long room is a large anamorphic graphic Das Juice logo painted on the back wall – if you stand in the centre of the room it looks like a perfect circle. Stand anywhere else and you can see how the artist has stretched the letters to curve around the corner. It’s carefully created and playful, a bit like the drinks.