The people behind Utopia Goods, Sophie Tatlow and Bruce Slorarch, have opened a summer pop-up store inside a purple heritage building in Paddington.
“It was pretty spontaneous,” Tatlow tells us. “We had about five days notice, and Bruce did all the custom fittings in that time! Before we transformed it, it was a fairly blank office space. In the space of five days we pushed walls down, uncovered the windows and painted it all.” You can't miss it, standing gloriously at the Glenmore Road intersection. Traditional golden lettering adorns the large front windows and below this, the shopfront showcases a mix of Utopia Goods’ printed homewares, arranged to elicit the feeling of entering one’s own home.
As well as stocking the brand’s standard range, the pop-up coincides with the launch of its new bed linen collection. “Having the pop-up for this was perfect because we can show the linen on a bed, in a space that has been fitted to be a bedroom,” says Tatlow, pointing to a striking chair upholstered in one of the brand’s prints. “This New Angle sofa was originally designed for the Opera House by Jorn Utzon and manufactured in 1968 by Danish design company Fritz Hansen. But by the time the prototypes were ready, Utzon had, in effect, been dismissed from the Opera House project by the NSW government, and hence, there are limited numbers of the New Angle in existence.” The chair itself is for sale, but it’s obvious Tatlow is hesitant to part with such a special piece.
The shop will run for eight weeks over the summer and is considering new collaborations and ranges. "We may do garden furniture and Christmas wreaths,” says Tatlow.
Utopia is also offering custom bedheads to order and is happy to organise upholstery for any home projects.
Utopia Good Pop-Up Store
18 Glenmore Road, Paddington