“Quietly cool” was the way Pip Vasset described her In Bed homewares and lifestyle brand to Broadsheet when she launched online in 2013, and the same description is also fitting for her first retail store, which opened this week in Paddington.
“It’s essentially our dream space,” the former Yen magazine fashion director says of her brand’s bricks-and-mortar shop. “The brief to our designers We Are Triibe was to create a space that felt like walking into a friend’s home – a warm, welcoming space that makes you want to linger, enjoy and just drink in all the beautiful little details.”
Those beautiful details are everywhere across In Bed’s bedding, bath, kitchen and home textiles range, as well as in a thoughtful curation of items from brands such as Walk in the Park, Wingnut & Co, Henry Wilson and Tara Burke.
Since launching, the Sydney brand has built a loyal following with products that are timeless and made for living. “They are not just attractive, but they are also useful and practical,” says Vasset. “We steer clear of anything too trend-driven and prefer to focus on great fabrics and colours that will be as beautiful today as they are in years to come.”
The brand works only with 100 per cent natural fabrics and fibres, as well as stonewashed linen, cottons and cashmere. “And our newest addition is Alpaca wool, which we’re introducing with two new throws later this month,” says Vasset.
The Oxford Street store is handsome, incorporating natural materials and colours, and there’s a definite Japanese influence. Natural light flows through a large glass window that looks out onto leafy trees and there’s a striking custom-made dining table built from camphor laurel timber (it was hand-selected and milled by the joiner who also worked on the store Exit Eighty Six). There’s also a pretty staircase with curved railing, which has been rendered in a textured paint to differentiate it from the warm and muted tones used elsewhere.