This week saw the arrival of the most illusive first package from Svbscription - a subscription service with an edge. The philosophy is to connect with male consumers on a meaningful level outside of a normal retail environment.

A thoughtfully styled selection of items chosen in line with the ‘travel’ theme features exclusive collaborations with brands including Special Delivery (luxe underwear from New York), Mr & Mrs Smith (boutique hotel booking agency), Malin + Goetz (apothecary and lab based in New York), Tableaux Argentes Publishing (Berlin) and WANT Les Essentiels De La Vie (fine leather goods from Montreal).

The diverse selection features effortlessly chic essentials for the travelling gentleman: aromatic toiletries, a fine leather passport holder, issue three of John Roberts and Paul Kominek’s The Travel Almanac and, of course, a voucher for hotel accommodation.

Only 100 memberships were available for the first parcel delivery worldwide. Worry not if you missed out – a new allocation of memberships is being released for the second instalment, scheduled for October. This forthcoming delivery has been designed for creation, study, work and learning and will feature a whole new set of collaborations and different labels.

We’re already holding our breath to see what comes next.