From a little home-office in Melbourne's Collingwood, Lindsay founder Beth Wilkinson wants to take you places you’ve never been.

For the graphic designer-turned-editor, “Every place is more than just a location; it has its own history, identity, feeling” – and it’s this feeling and heart of a community that she hopes to capture in the online-only magazine.

Lindsay features essays, film reviews, interviews and even recipes, all tied together with “place” as the common thread. The site went live on March 13 and is already filled with articles that wouldn’t be out of place in print.

There’s an essay on American artist Georgia O’Keeffe and her love affair with Mexico, and a photo essay by Barcelona-based photographer Olga de la Iglesia (who Beth discovered on Instagram) that explores Morocco – “a land of vibrant fragments”.

There will be listicles too, but on Lindsay, a listicle documents the Paris cafes that nourished literary giants like Ernest Hemingway, Henry Miller and Simone de Beauvoir, and are still in operation for “anyone seeking inspiration, people watching, or an over-priced café allongé”.

She named the magazine after her grandfather, Lindsay James Stanger, a self-taught photographer who “loved to learn about history and culture and people” and to share those stories.

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Wilkinson has inherited his photographic flair and has about five of his old cameras, which she shoots with today. Film photography is a vital part of the magazine.

“I’m drawn to the imperfect spontaneous nature of it and find that the colours have a depth and texture to them that you rarely find in digital photography.”

Something between a vintage National Geographic, an academic textbook and New York literature of the 1960s, Lindsay prioritises story-telling over perfect composition to “capture moments rather than images,” Wilkinson says.

The choice to go online was “about accessibility” – in the site’s first 48 hours it was viewed from more than 30 countries – but Wilkinson designed the site to bring together the “accessibility of online with the consideration of print.”

“Less people read print publications and we spend more time on our phones, flitting from article to article and I wanted to avoid that,” she says. So you won’t find links to other articles that often distract readers and interrupts the reading process.

“I wanted to allow more space for people to finish a longer piece. Even just having things like a bigger typeface on mobile was an important decision – just so that experience online felt more like print,” she explains.

Wilkinson quit her full-time job in August last year to start Lindsay and while it’s still a one-woman-show, the prospect of events in its future means that will probably change. She hopes to curate “little pop-up events all over the world” that feature speakers or photographic slide nights or book launches about place.