Retro and fixie-bike specialist Lekker Bikes has opened its first Sydney store in Surry Hills, following stores in Amsterdam, Antwerp and Melbourne. The company was founded in 2009 by Dutchman Meindert Wolfraad and is inspired by Dutch cycling heritage and Australian beach culture.
“I hope for it to become the number-one city, commuter biking brand,” says Wolfraad. Its extensive collection is designed in Amsterdam, and the brand focuses on upright women’s bikes with high handlebars; Dutch-style men’s bikes; and lightweight commuter bikes.
Each bike can be customised, so you can create your ideal bicycle; choose the size, gear selection and colour. Women’s bikes are available in candy red, classic black, pastel blue and green. The men’s range is available in more muted tones, including olive green, slate grey and brushed silver.
The store sells a range of accessories and apparel, including leather saddles and handlebar grips, helmets, bells and wicker baskets. Suitably adapted for the Australian market, “The bikes are rustproof, which is ideal for anyone living close to the ocean,” says Wolfraad.
Wolfraad plans to open more stores, in Berlin and Brooklyn, to conquer the notoriously difficult American market. The brand will also soon launch a range of kids bikes and electric bikes.
These bicycles are also available for hire straight from the store. All rental bikes come with a helmet, lights and locks. Pop in for a test ride now.