The iconic Icebergs Dining Room and Bar is one of Sydney’s most famous restaurants, and for good reason. Restaurateur Maurice Terzini (Bondi Beach Public Bar, The Dolphin) and designer Jamie Mitchell of Sydney-based international design consultancy M35 have crafted an identity for the fine diner that sets it apart.
Now they’ve released a book that details the processes behind the restaurant’s singular aesthetic. Icebergs x Graphic Essay is a look at the restaurant’s artistic and creative history and tells the story of the creative partnership that started in 2013.
“Our branding is really strong, and it’s got a unique DNA,” Terzini tells Broadsheet. “The whole idea is to show people that we’ve got a strong graphic approach.
The book – “it’s more like a fanzine, really” – documents Icebergs’ visual style through the years by way of event posters, graphics and imagery.
Terzini (who also runs clothing label Ten Pieces) and Mitchell wanted to produce something people could identify as distinctly Icebergs, but that wasn’t a cookbook. Because Terzini is passionate about design and the restaurant’s visuals he and Mitchell thought this book was the natural way to go.
Inspired by the Pacific Ocean lapping on the shore outside Icebergs’ window, the designs are bold, fresh and consistent. The duo plays around with the idea of tide, uses images of the beach and the water, shows a preference for cool teals and blues, and presents them all with striking typography.
It’s also a love letter for what Terzini values in life: food and drink, of course, but also music, events, art, fashion and design.
“I believe restaurants should be a reflection of the owners, and hopefully Icebergs is a reflection of me, and all the things I’m passionate about.”
Icebergs x Graphic Essay is available to view at the restaurant or as an ebook online.