Before this Flagship boutique opened in Claremont in August 2017, Perth had only had a small taste of Sydney label Jac+ Jack.
The label by Jacqueline Hunt and Lisa Dempsey is well suited to the West Australian lifestyle; it has a sense of ease that fits the climate. The label is best known for its knitwear, but now shoppers can explore the complete collection.
The boutique is in the central shopping area of Claremont on Bayview Terrace. The tree-lined street is a popular strip for shops, with its heritage buildings and sense of community.
The exterior draws on an uncomplicated monochrome palette and is a refreshing addition to the historic area. Levitated shelving, combined with architectural and feminine curves, creates a relaxing aesthetic that encompasses the brand’s philosophy of perfecting simple basics.
Jac+ Jack’s designs easily work as wardrobe staples for everyday wear, known for unstructured designs in muted tones. They are underpinned by beautiful fabrics and easily worn pieces that mix colours and textures.