It was Jean-Luc Godard’s dystopian science fiction film Alphaville that inspired the name of avant-garde boutique Alpha60 (formerly Alphaville).
Just as Godard led the new wave of contemporary French cinema, owners Alex and Georgie Cleary rebel against the status quo by recreating classic silhouettes with a conceptual twist.
The siblings have created a confident brand with more than a handful of stores around the country and a following overseas. Perth’s franchise, the largest of the bunch, sits comfortably among good company on trendsetting King Street.
High ceilings, geometric beams and white walls form the backdrop for the women’s-only collection of monochromatic silks and linens, leather backpacks, brogues and statement accessories.
The sophisticated space sees mothers and daughters shop the inimitable streetwear side by side, under the eerie gaze of finger-painted photos from the label’s first runway show.
Menswear may have been dropped, but stilettos would still look out of place in the line. Tailored pants, button-down shirts and black are very much a signature of the Alpha60 style.