Since launching her namesake label in 2004, Australian Alice McCall has shown her collections at London and New York fashion weeks, and has stockists all over the world.
Her playful, lightweight and often sheer designs are a wardrobe staple for Perth women who experience warm and sunny weather for majority of the year. Collections often feature her renowned playsuits and jumpsuits in lace and floral fabrics. McCall’s whimsical prints and designs are perfect for weddings and the races.
The store channels the Alice McCall brand and uses blush accents and gold fittings to create a romantic aesthetic.